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Instagram takes on YouTube with new 90-minute horizontal video format

According to The Hollywood Reporter, Instagram today began testing a new long-form horizontal video format with select creators in the U.S. Here are the details. more…

9to5Mac 5 newsrooms Mon, 26 Oct 2026 22:06

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Also reported by 4 other newsrooms

ETtechInstagram tests 90-minute horizontal videos TechCrunchWatch out, YouTube — Instagram goes from short-form to 90-minute videos EngadgetInstagram wants you to watch 90-minute videos on your TV 9to5GoogleInstagram tests ‘Features’ long-form videos, but missing YouTube’s ad share for now